A short note.
If you've subscribed to baby-product emails before, you'll recognise the pattern. Black Friday, Cyber Monday, "spring savings", "summer flash sale". Twenty percent off the same blanket that was full price last Tuesday.
We don't do that.
The reason is simple. The makers we curate — small European family workshops — work to thin margins because they pay themselves first and the supply chain second. When we drop our price by 30%, the maker doesn't get less; we get less. That works for a quarter, then the curation stops being viable. The blanket disappears from the catalogue. The workshop loses an outlet.
We would rather charge what the work is worth, all year, and give the gift of stable income to the workshops we depend on. We would rather you arrive at our site once and find the price you can plan for.
What we do instead, occasionally: limited heirloom editions in November and December (Heirloom Gift season), curated bundles that carry slightly better-value combinations of three or four pieces, and free shipping above €150 always.
It is a smaller marketing arsenal. We sleep better.
— Breno
Founder, Oreneta